Service Quality and Repurchase Intentions among Students Smartphone Users in Oye-Ekiti

Authors

  • Solomon Ogiedo EBOHAYE Federal University Oye-Ekiti, Department of Business Administration
  • Olaoluw Omotayo OLANIPON Federal University, Oye Ekiti, Department of Business Administration
  • Chukwuemeka OLOKOR Federal University, Oye Ekiti, Department of Business Administration
  • Anthony Ehianeta OYAMEDAN Federal University Oye-Ekiti, Department of Finance
  • Mutiu Adekunle ADEMOLA Federal University, Oye Ekiti, Department of Business Administration

Keywords:

Service; repurchase, smart-phone, convenience, functionality, usefulness.

Abstract

The aim of this study was to investigate the relationship between service qualities and repurchase intentions
among students’ smart phone users at Oye-Ekiti. The independent variable was broken down into three
categories: convenience, functionality, and perceived usefulness on users’ repurchase intention. A survey
research design was used to collect the data for this study through the administration of a questionnaire,
and 160 copies of the questionnaire were found to be usable for data analysis. The collected data were
presented, tested, and analyzed using correlation through Statistical Package for Social Sciences (SPSS).
Results showed that perceived utility, ease, and functionality have a big impact on customers' intention to
repurchase. It is advised that phone makers make constant improvements to the functions and designs of
their devices in order to increase customer satisfaction and potentially encourage further purchases.

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Published

2025-05-03

Issue

Vol. 2 No. 1 (2024): JANUARY

Section

Articles